Whether or not you’re a vegetarian or a flexitarian, it’s simpler right now than it was a decade in the past to seek out high quality meat substitutes. Nevertheless, among the hottest new faux meat merchandise available on the market are loaded with synthetic preservatives or sodium. Peggy Hallett, founding father of Wow Meatless Meatballs, noticed a necessity for a extra healthful meat different and obtained on the ball to make it occur.
Hallett, a widowed senior who was dwelling on a hard and fast revenue, had labored part-time doing retailer demos and sampling for Rosina Meals Merchandise. Prospects had often requested her if Rosina made a meatless product. She steered it to them, however they instructed her they didn’t have a recipe.
Within the meantime, Hallett’s sister, Barbara Gruenwald, a vegetarian and co-owner of Milwaukee’s personal The Easy Soyman, finest recognized for his or her tofu and tempeh merchandise, had invited Hallett and her household over for Christmas and served them meatless meatballs. “We tried them and instructed her these are actually good. I steered that she promote them. She says ‘I’ve obtained sufficient to promote. I’ve obtained 35 merchandise already!’ so I requested, ‘properly, can I promote them?’” Hallett laughs.
Hallett, a meat-eater, spent 9 months tweaking Gruenwald’s recipe to get the feel and taste excellent. As soon as she had a product that she would frequently eat, she, together with household pal Zak Ulsberger (who’s now not with Wow) launched Wow Meatless Meatballs in December 2015. The title of twofold; folks exclaimed “wow!” after sampling them at Metcalfe’s on State Road, and it’s an acronym for the primary components, “With Oats and Walnuts.”
Hallett began promoting Wow Meatless Meatballs at Metcalfe’s in Wauwatosa, and she or he ultimately obtained her product into their two areas in Madison. She then began promoting at farmers markets. After updating her packaging, she obtained her product into all 4 Outpost Pure Meals areas.
Versatility for Any Meatball Recipe
Hallett selected to make use of walnuts and oats as a base for Wow Meatless Meatballs as a result of some folks both don’t like soy or have allergy symptoms. She additionally doesn’t add any gluten. Every serving has simply 260 milligrams of sodium. She does notice that the balls aren’t vegan as a result of they comprise eggs and cheese. Each ingredient listed on the bag will be pronounced and is recognizable.
“The spices I exploit are very generic, to allow them to be cooked with something,” Hallett says. “They go together with barbecue sauce. I’ve made them with breakfast gravy. My favourite is serving them with brown gravy over buttered garlic noodles. Or can simply chop them and cook dinner them in with chili. They don’t should be cooked individually—simply warmth and eat.”
Wow Meatless Meatballs can be utilized in conventional consolation meals recipes like Swedish meatballs, stroganoff or sweet-and-sour sauce. Hallett additionally takes giant amount orders for particular events or occasions. She makes Wow Meatless Meatballs within the kitchen at The Easy Soyman.
Lately, she’s seen an elevated demand for meat substitutes, both on account of well being, animal welfare or environmental causes. For the remainder of the farmers market season, search for Wow Meatless Meatballs on the Greenfield Farmers Market. Hallett is able to seem once more on the Milwaukee Winter Farmers Market, nevertheless it has but to be confirmed if the market will once more happen on the Mitchell Park Domes’ greenhouse annex. They’re obtainable for retail sale at Metcalfe’s and Outpost.
For extra info, go to wowmeatlessballs.com.
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